Glasgow – Imagining the future
Glasgow, like most future-oriented cities, is at the forefront of reinvention by implementing aggressive strategies for integrating creative industries into their overall economic plan. With creativity, imagination and technology on its side, as well as initiatives such as Creative Clyde, Glasgow is already a creative innovation leader in Europe.
“Creative Industries” is a catch-all term that reflects how the creative industries touch many different sectors. Due to this cross-pollination from different sectors and disciplines, it is difficult to define the exact parameters of this sector. It can include subsectors within culture, media, more business-oriented enterprises, such as publishing and multimedia and marketing, sport and so on. Likewise, many ICT and technology-based enterprises are creative in nature, such as gaming studios. Many kinds of business and enterprises can be thus defined as “creative”. Glasgow has set itself up as a home base for the full range of creative industries, ensuring that the creative future of the city is as big and varied as the most imaginative participants.
Film and television productions brought just under £20million to Glasgow’s economy in 2016, a 60.3% increase from the £10m secured in 2015. Some of the most notable productions to have been made in Glasgow in recent years include the films World War Z, T2 Trainspotting and the forthcoming Churchill and The Wife, as well as a raft of television productions which includes Outlander, Rillington Place, Still Game, Scot Squad, Loch Ness and the Replacement.
Competitive advantage: Creative industries Glasgow
Further evidence of Glasgow’s impressive Creative Industries comes in the form of employment levels. In 2013, Oxford Economics, industry experts in economic forecasting, were commissioned by Glasgow City Council to conduct an economic assessment of the Glasgow economy to inform the future direction of the city’s new economic development strategy.
As part of the assessment Oxford Economics measured Glasgow’s location quotients (LQs) which measure an economy’s concentration of employment relative to the national average. Out of the sectors analysed for Glasgow, the top 2 most “specialised” industries lie within Creative Industries. “Motion picture, video and television programme production, sound recording and music publishing activities”, and “Creative arts and entertainment activities” scored 3.2 and 2.5 respectively, meaning that employment within these sectors in Glasgow were 3.2 and 2.5 times larger than the regional average.
Other comparative advantages for Glasgow include:
- Glasgow has been a UNESCO City of Music since 2009
- Glasgow hosted the MOBO Awards in 2011, 2013 and 2015
- Creative Clyde is a vibrant centre for media, technology and creativity-oriented business ventures.
- Pacific Quay was given Enterprise Area status in 2012, which opens the door for a range of incentives for investment