Half a million pound boost for loyalty app provider creating 45 new jobs in Glasgow

Champion for the small and independent business owner, Glasgow based Swipii, has secured a half a million pound Regional Selective Assistance grant from Scottish Enterprise, allowing it to expand its operations while putting it in the best possible position to win even more new business.

Swipii launched in 2014 and already has a service available at 563 locations across the UK. Currently it has ten employees, but over the next 12 months will recruit a further 45 staff members while leasing additional space at its St Vincent Street office.

An excellent example of a Scottish startup at the forefront of software technology, Swipii allows shoppers to sign up via a dedicated iPad at a participating retail outlet and collect points at each visit by scanning a card, key fob or via a mobile app. Each retailer can tailor the rewards it offers and consumers are regularly notified of the latest deals. Swipii is integrated with social network site Facebook allowing users who download the mobile app to connect via the social network. This enables Swipii to gather additional information which can then tailor future marketing activities while providing users with enhanced store visibility.

Chief executive and co-founder of Swipii Chitresh Sharma said: “One of the best choices we made was to start a business in Scotland due to its amazing and very supportive ecosystem. We have been helped hugely from getting our first office through to hiring the right the people and support with funding. We are very excited to see Mr McKay visiting us and look forward to talking about our growth and future plans. We are delighted to see such fast growth and hope to repeat a SkyScanner story but this time from Glasgow.”

Original new release from Scottish Enterprise 



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