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Glasgow’s profile as an international destination continues to grow and drive demand for additional hotel rooms. In 2018 Glasgow attracted 2.3 million international and domestic tourists, generating £662 (€781) for the local economy.

Glasgow is:

  • the world’s leading festival and events destination.
  • the UK’s top cultural and creative city.
  • the UK’s no. 1 city for retail (outside London)
  • one of the world’s leading sport cities and European Capital of Sport 2023.
  • a UNESCO City of Music and home to the SSE Hydro Arena.
  • home to the UK’s best convention bureau for 14 years
  • a foodie destination of choice.

To capitalise, Glasgow’s Tourism and Visitor Plan to 2023 sets out a clear direction for continuing to build the city’s global profile as a successful tourist destination and is focused on increasing overnight leisure tourism visits by one million in this timeframe.

Demand for hotel development and investment remains strong while Glasgow delivered an impressive set of results for 2019:

  • Occupancy: 79.1%
  • Average daily rate: £71.25 (€84.08)
  • RevPAR: £56.33 (€66.47)

The total bedrooms delivered in 2020 could reach record levels – approximately 1,000 bedrooms are expected to be delivered this year. A range of projects are planned beyond 2020 to bring new brands such as Clayton, Maldron, Sandman and Adagio to Glasgow.

2020 Hotel investment pipeline

Operator Location No of rooms
Yotel Westergate Building (Argyle Street) 256
Premier Inn St Enoch Square (Howard-Dixon Streets) 249
Moxy Scottish Events Campus (SEC) 243
Courtyard by Marriot Scottish Events Campus (SEC) 216


Glasgow Hotel Prospectus

Glasgow is the cultural, sporting and academic heart of Scotland and offers excellent investment opportunity. The Hotel Prospectus is your guide to Glasgow’s buoyant hotel market.

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