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Glasgow’s profile as a top international tourism destination has gone from strength to strength. Business tourism, world-class retail, major attractions and global events are all driving demand for additional hotel rooms.

Glasgow has delivered an impressive set of results for 2018 with average figures for hotel occupancy at 80.7% and both average daily rates (ADR) and revenue per available room (REV PAR) recording highs at £76.52 and £61.77 respectively (STR Global 2018).

Glasgow compares strongly with other European cities appearing in the Top 10 for average hotel occupancy rates.

Glasgow’s Tourism and Visitor Plan to 2023 sets out a clear direction for continuing to build the city’s global profile as a successful tourist destination and is focused on increasing overnight leisure tourism visits by one million over the next seven years.

To meet these targets Glasgow requires an additional 2,500 rooms to add to the existing 10,000 rooms within the Glasgow City boundary.

2018 was a very successful year with the opening of 5 new hotels adding nearly 1,000 new rooms to the existing stock:

  • Moxy
  • Native Glasgow
  • Motel One
  • ibis Styles
  • Radisson Red

However, this still leaves Glasgow with a shortfall and therefore an opportunity for investors to explore investment opportunities in the city. Both Invest Glasgow and Scottish Development International (SDI) work closely with developers, investors and hotel operators to secure a successful hotel investment pipeline for Glasgow.

2019 Hotel investment pipeline

OperatorLocationNo of rooms
Tribe (Accor)236-246 Clyde Street290
YotelWestergate Building (Argyle Street)256


A range of projects are planned beyond 2019 to bring new brands such as Clayton, Maldron, Sandman and Courtyard by Marriott to Glasgow.


Thumbnail of the Glasgow Hotel Prospectus coverDownload the Hotel Prospectus for more information on Glasgow’s buoyant hotel market.


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