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City outlines ambition to attract one million more visitors in next seven years
Attracting one million more visitors and positioning Glasgow as the ‘gateway to Scotland’ is at the heart of ambitious plans to grow the city’s tourism economy.
Glasgow’s new Tourism and Visitor Plan to 2023, announced as part of the city’s new Economic Strategy, sets out a clear direction for building the city’s global profile as a successful tourist destination and is focused on increasing overnight leisure tourism visits by one million over the next seven years.
Achieving three million overnight visits per year by 2023 will deliver an economic boost of £750 million and contribute an additional 6,600 jobs in the city.
To deliver this ambition, Glasgow has prioritised the positioning of its cultural tourism offer in key UK and international markets which, for the first time, is centred around six core themes: heritage; contemporary art; music; Charles Rennie Mackintosh; events and the city’s capability as a world-class sporting destination.
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