SWG3 Given Go Ahead for Hotel

SWG3, in partnership with Stallan-Brand, have successfully received planning permission for a 13-floor “hotel for music lovers” near the banks of the River Clyde alongside the arts and concert venue in the city's Finnieston area.

The approved plans will allow the 142-bedroom hotel to be built at the corner of Eastvale Place and Sandyford Street, creating an exciting new hub for the local Yorkhill and Finnieston communities.

Catering for the programme of events at SWG3, as well as the nearby SEC, the hotel will feature two restaurants, two bars, co-working spaces, a gym, a movement studio, and a rooftop terrace – and with a commitment to sustainability at its heart, and a focus on design, culture and community, it will establish a vibrant focal point for the city’s creative community with a range of studio spaces also on offer.

In a hotel landscape dominated by international brands, it is a rare privilege to be able to develop a hotel product that is truly of its place. Our plan is to resolve a space which responds to its unique location, whilst resonating with the local community and delivering a range of benefits. A hotel by Glasgow; for Glasgow, if you like.
- Bruce Robertson, Hotelier

The hotel also represents a further phase of the GRID (Glasgow Riverside Innovation District) initiative – a project aimed at promoting industry and innovation across the communities close to the Riverside immediate to SWG3, which includes the city’s newest pedestrian bridge across the Clyde, due to open this weekend.

Whilst the SWG3 Hotel is strategically situated to support the immediate regeneration initiative, the hotel will also contribute to the ongoing success of Glasgow's 'Hydro Effect' which has seen the city become a global magnet for major music and conference events. As a 'hotel for music lovers', the SWG3 team are excited to expand their programme with a new leisure offer that will ensure they remain more visible, vital and circular.
-Paul Stallan, Stallan Brand Creative Director