Invest Glasgow rebrand and website launch

Invest Glasgow, Glasgow’s dedicated Investment Promotion Team has gone through a rebrand and launched a new website. The team is responsible for helping to attract investment into the city.

Invest Glasgow offers comprehensive business support and guidance, providing one point of contact to all businesses, property investors, developers or individual talent considering investing, setting up or expanding in the city.

The team encourages and assists investment while promoting the Glasgow metropolitan area as one of the most investor and business-friendly locations in the UK and Europe. Both direct and indirect local economic benefits are created by increasing flows of Foreign Direct Investment, for example by directly providing employment or indirectly improving productivity of domestic firms.

Gavin Smyth, City Marketing Manager explains:

"One of the most important tools when it comes to digital marketing for Economic Development Organisations is its associated website. Research tells us that 70% of development decision-makers wait until they have developed their short list of locations before contacting an EDO.

As the city’s dedicated Investment Promotion Agency, Invest Glasgow determined that its web platform was in need of a major overhaul in order to be globally relevant, competitive and measurable. We had an opportunity to redraw it as a more effective marketing tool, showcase the city through striking content and to become a one-stop-shop resource to support new investment and business development decisions.

The website has been designed to promote the city as a business-friendly location, providing detailed information and insights into the many great reasons to invest in the City of Glasgow and wider metropolitan area. Specifically, it allows users to explore the opportunities the city holds through newly developed ‘city discovery tools’ such as the site selection data portal, Zoom Prospector. It provides a deep dive into the city’s ecosystem, exploring the main cluster strengths alongside the startup and scaleup scene and success stories of businesses who have relocated, expanded or set up here. It is also home to The Glasgow Narrative: an interactive e-book that details a collective evidence base, underpinning 10 core claims developed for our renewed business story.

The pandemic has hastened the move to a more pervasive digital presence. The marketplace is crowded with city brands doing similar and Invest Glasgow has sought a refreshed brand presence that, while faithful to original intentions, authentically reflects its central offer. The distinct new marque incorporating the location-based ‘droplet’ coupled with a contemporary and bold typeface, taken together with the new site, successfully capture a proactive approach and appetite to do things differently."